Whither a PR 2.0 Strategy?
It seems like the question I get asked by clients most frequently these days is: “What should we be doing in social media and PR 2.0?” Not surprising, given that one in four online consumers now participates in a social network such as YouTube or Facebook, according to the latest Forrester research. Nearly half are consuming content created in blogs, user-generated video or discussion forums.
The question that’s most important is, how does a company design, implement and execute on a successful social media communications strategy – and it’s something we at Access, spearheaded by our dedicated PR 2.0 team, are investing a great deal of time in understanding. What we do know is that the rules of engagement have been irrevocably altered. Even as we’re able to create more intimate connections than ever before with customers and consumers, they are feeling increasingly more empowered in the decision-making process, thanks to the tools and technologies that give more volume to their voice in the social media dialogue.
What we know from helping clients navigate new courses in social media is the imperative of authenticity – keeping it real. Consumers today – across every demographic – demand a new engagement…one that is interactive, empowering, democratic and personal…these are the attributes that must inform any social media strategy.
We are in the process of unveiling a new Access website, even as we are amidst developing social media strategies for several of our clients. In the meantime, we showcase in this edition of Inside Access the results of three successful campaigns on behalf of clients in security, remote collaboration software and gaming. As always, I welcome your feedback, insights and thoughts.
We're having some great dialog here if you'd like to participate. PitchEngine http://mediapitch.ning.com
Posted by: Jason Kintzler | May 16, 2008 at 07:12 AM