Plymouth Sloe Gin Bi-coastal Launch Parties

When we first started working with Plymouth we knew right off the bat that we would be doing a launch event for the arrival of Plymouth Sloe Gin to the U.S. I’ve had the opportunity to work on about 15 events in the past 5 years and always love doing them. However I have never worked on bi-coastal events within a 48 hour span of each other. This was going to be exciting and luckily our team is headed up by PR rock stars based in our SF office.

Out of the gate we knew we wanted the venues to have a speakeasy, hip, distinguished vibe so we chose The Back Room in NYC and Bourbon & Branch in SF. The spaces are fabulous and they are both renowned for their mixology. Our RSVP lists were stacked with stellar media from publications like 7x7 Magazine, Complex, DailyCandy, Food & Wine, Gourmet, GQ, Men’s Fitness, Paper, San Francisco Chronicle, Saveur, Splendora, and Town & Country.

The NYC party was first and the Plymouth Sloe Gin cocktails were received by partygoers with great fanfare. Plymouth’s Head Distiller was our guest of honor at both the NYC and SF events and we were even able to get real sloe berries (used in Plymouth Sloe Gin) for viewing — some even tasted them although they aren’t normally eaten as they are pretty bitter. The party was a huge success and just about the time when the team was about to wind down and pat ourselves on the back — we geared up for round two in SF!

In SF the party went off without a hitch — guests were delighted with the cocktails, there was a great turnout and everyone had a good time. Now that the SF event is over we’re working on the official launch of Plymouth Sloe Gin which is slated to arrive in select bars across the country in May. Next time you find yourself pondering what cocktail to order try asking your bartender for The Wibble or my personal favorite the Gin Genie — you will be glad you did!

-Beth Gardiner